What's the Difference Between Real Estate Video & 3D Tours?

If you're looking at our real estate bundles, you might be thinking, "Ok I know I want photos. But what's the difference between the video & 3D tour? And which one should I order for my listing?"

Let's start with 3D tours (example below).

3D virtual tours allow the viewer to truly walk through the house virtually. We offer 3D tours powered by Matterport, which are the best way to showcase the layout & flow of the house. They're interactive, and allow potential buyers to take their time and explore whatever draws their interest. Plus, Matterport 3D tours give a "dollhouse view" of the entire house, and a top down view of each floor.


Pros: 3D tours are an amazing tool for out-of-town buyers to tour the house virtually, and are super helpful for any buyers who want to understand the layout.


Cons: 3D tours don't show the exterior spaces, so you can't showcase the yard/property with them. They are hosted within Matterport, so you can't post them directly to Instagram unless you do a screen-recording like I've done here.


Now, let's talk about video (example below, from the same house).

Video shows the highlights & flow of the house in a quick & engaging way. Think of a real estate listing video like a movie trailer...the point is to pique the viewer's interest in seeing the house. As an agent, video is great for building your brand, because you can be in the video yourself (with an agent intro), and you can post your videos on your social media channels. Video also incorporates exterior footage, and can include drone & neighborhood b-roll to help viewers get a sense of the area.


Pros: Video is engaging & great for social media. It's awesome for building your brand as an agent, while also showcasing the house.


Cons: Video only shows selective parts of the property, quickly. It's not interactive & viewers can't explore at their own pace.


P.S. If you can't decide, it doesn't have to be one or the other! We have plenty of agents who order both, as they each serve a function. You can add a 3D tour to a video bundle, or vice versa.