It's our job to stay on top of the best trends & marketing tools in real estate media. And one of our favorite tools is Matterport 3D tours! With Matterport, we can create immersive 3D virtual tours that are "digital twins" of your listings. This is done by stitching together 360 degree panoramic scans, creating an interactive 3D model that viewers can actually "walk through" virtually. There's also a dollhouse view that allows buyers to view the home from above and get a clear sense of the layout.
A Matterport tour has many benefits to the agent, the sellers, and the buyers viewing the home. Here are just a few:
- Reach buyers from out of town. Matterport 3D tours are a great way for potential buyers to "tour" the property from anywhere in the world. With work-from-home options increasing the numbers of out-of-town buyers looking in Spokane, Matterport 3D tours are a very helpful tool to increase your buyer pool and reach people from out of town, out of state, and even out of the country. Because Matterport tours are so accurate and immersive, they can give the buyer enough information to put in an offer, site unseen.
- Reduce showings that are a waste of time. How many times have your buyers been excited to see a home, only to realize as soon as they entered the house that the layout didn't work for their family? We love photos, but they just can't show the layout and flow of the house in the same way that a virtual tour can. A Matterport 3D tour will allow buyers to preview a house and make sure it meets their criteria before you set up a showing. That means less wasted time for everyone!
- Set yourself apart. There are not that many agents in Spokane that include Matterport tours with their listings, which means this is an opportunity to differentiate yourself as a cutting-edge agent who is up-to-date with this powerful technology. Matterport tours are quite impressive to sellers, and they usually love to see the dollhouse view of their house. Telling them you'll add a 3D virtual tour to help their house reach a wider buyer pool may even help you to win the listing.
- Gives buyers a way to revisit the home before closing. We have heard that buyers will often revisit the 3D tour again and again after their offer is accepted, so they can remember what they loved about the house and start making plans for remodels, furniture layout, and more.
Here is an example of a Matterport 3D tour. These can also be great for commercial spaces!